Moustadira and Anthony, two bike commuters in Aix-en-Provence and Paris, shared a passion for fashion. Together, they envisioned the Perfect Jacket that would protect against the Elements as well as Falls while staying Stylish.

When they met, TUURTL was born!

Our Unisex garments feature removable shockproof pads, offering style and versatility for everyday use - whether commuting to work, hitting the gym, or navigating the city on a bike or scooter, rain or shine.

About TUURTL

Moustadira and Anthony, met at a Paris fashion show in early 2023. Moustadira had a genius idea : to develop the first clothing brand dedicated to cyclists and trottriders, featuring removable protection pads, called : « Let's Ride ».

Anthony, seduced by his project, decided to join him. Adding his own knowledge of distribution to his associate’s skills in design and production, «Let’s Ride » became « TUURTL ».

Founder

Moustadira Adame

Marseillais of Comorian origin, Mouss, as his friends call him, created his first couture label at the age of 17, and soon found himself with a sales corner at Galeries Lafayette Haussmann... His Chewo couture label, now based in Aix-en-Provence, is making a name for itself in the world of showbiz.

co-founder

Anthony Bunn

This 53-year-old French-American has always worked in the fashion and consumer goods sectors, both in France and internationally. Having occupied managerial positions for Quiksilver, Kickers and Timberland, he also dreamt of creating a brand: and TUURTL was born!